Since its inception in 2014, Swera International Ltd. has quickly emerged as London’s largest Omni channel beauty & food destination with millions of happy customers across the country. From bringing you your favourite brands and keeping you up-to-date with the latest Hair care, Skin care trends, expert blogs and videos, to more than 45 products. Derived from the Sanskrit word ‘Swera’ meaning morning or Dawn, Swera is all about getting beautiful Skin, Hair and other body essentials, consumables/groceries at one destination.

We are the London based wholesalers/Importers, distributors of Asian Grocery, Hair Care, Skin care and Aromatics Essential Oil.

Our Two main Brands are “AFRIDI” for grocery and consumables; “SWERA” is our brand for Hair care, Skin care, and Aromatics Essential oil products.

We are the main distributors of very renowned brands like – Vasu Health care, Trichup, Hemani International under our brand name “SWERA” and English biscuits, Bake Parlour under our brand name “AFRIDI”